The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria
We study the role of endowments and expectations in the construction of reference points in the context of fish trading on fish markets in Nigeria. In our field experiment, consumers can trade a known food item for a novel, superior food item (and vice versa). Endowments matter for reference point f...
| Autores principales: | , , , |
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| Formato: | Conference Paper |
| Lenguaje: | Inglés |
| Publicado: |
International Association of Agricultural Economists
2021
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/171427 |
| _version_ | 1855517489899765760 |
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| author | Shikuku, Kelvin Mashisia Bulte, Erwin Lagerkvist, Carl Johan Tran, Nhuong |
| author_browse | Bulte, Erwin Lagerkvist, Carl Johan Shikuku, Kelvin Mashisia Tran, Nhuong |
| author_facet | Shikuku, Kelvin Mashisia Bulte, Erwin Lagerkvist, Carl Johan Tran, Nhuong |
| author_sort | Shikuku, Kelvin Mashisia |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | We study the role of endowments and expectations in the construction of reference points in the context of fish trading on fish markets in Nigeria. In our field experiment, consumers can trade a known food item for a novel, superior food item (and vice versa). Endowments matter for reference point formation, but the effect of expectations about future ownership is mixed. While expectations affect bidding behavior for subjects “trading up”, it does not affect bids for subjects “trading down”. We probe the role of aspirations as a mediating factor but document no evidence in support of it. |
| format | Conference Paper |
| id | CGSpace171427 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | International Association of Agricultural Economists |
| publisherStr | International Association of Agricultural Economists |
| record_format | dspace |
| spelling | CGSpace1714272025-02-19T14:36:04Z The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria Shikuku, Kelvin Mashisia Bulte, Erwin Lagerkvist, Carl Johan Tran, Nhuong economic value valuation food safety consumer behaviour fish trade markets We study the role of endowments and expectations in the construction of reference points in the context of fish trading on fish markets in Nigeria. In our field experiment, consumers can trade a known food item for a novel, superior food item (and vice versa). Endowments matter for reference point formation, but the effect of expectations about future ownership is mixed. While expectations affect bidding behavior for subjects “trading up”, it does not affect bids for subjects “trading down”. We probe the role of aspirations as a mediating factor but document no evidence in support of it. 2021 2025-01-29T12:58:09Z 2025-01-29T12:58:09Z Conference Paper https://hdl.handle.net/10568/171427 en Open Access International Association of Agricultural Economists Shikuku, Kelvin Mashisia; Bulte, Erwin; Lagerkvist, Carl Johan; and Tran, Nhuong. 2021. The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria. Presented at the 31st International Conference of Agricultural Economists, New Delhi, India, August 17-31, 2021. https://purl.umn.edu/314964 |
| spellingShingle | economic value valuation food safety consumer behaviour fish trade markets Shikuku, Kelvin Mashisia Bulte, Erwin Lagerkvist, Carl Johan Tran, Nhuong The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria |
| title | The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria |
| title_full | The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria |
| title_fullStr | The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria |
| title_full_unstemmed | The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria |
| title_short | The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria |
| title_sort | formation of reference points in consumer choice behavior experimental evidence from a fish market in nigeria |
| topic | economic value valuation food safety consumer behaviour fish trade markets |
| url | https://hdl.handle.net/10568/171427 |
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