Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru
Urbanization, changes in the retail sector and economic growth in developing countries may offer new opportunities to build connections between urban consumers and nearby farmers. The design of strategies to build such connections will require deeper insights into the food preferences of urban consu...
| Autores principales: | , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Cambridge University Press
2019
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/171127 |
| _version_ | 1855519604543062016 |
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| author | Blare, Trent Donovan, Jason del Pozo, Cesar |
| author_browse | Blare, Trent Donovan, Jason del Pozo, Cesar |
| author_facet | Blare, Trent Donovan, Jason del Pozo, Cesar |
| author_sort | Blare, Trent |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Urbanization, changes in the retail sector and economic growth in developing countries may offer new opportunities to build connections between urban consumers and nearby farmers. The design of strategies to build such connections will require deeper insights into the food preferences of urban consumers. This paper presents a choice experiment of the preference of locally grown apples, avocados and pears vis-à-vis nonlocal equivalents with 300 consumers in a traditional market in Cusco, Peru. Willingness-to-pay estimates are derived from a multinomal logit analysis. We found that consumers who are younger and more educated and those with young children tend to be willing to pay more for locally produced apples, avocados and pears. The paper concludes with a discussion on the implications of the research for advancing efforts to localize food systems in developing countries and opportunities for future research. |
| format | Journal Article |
| id | CGSpace171127 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | Cambridge University Press |
| publisherStr | Cambridge University Press |
| record_format | dspace |
| spelling | CGSpace1711272025-02-19T14:36:07Z Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru Blare, Trent Donovan, Jason del Pozo, Cesar consumer behaviour food systems healthy diets food policies Urbanization, changes in the retail sector and economic growth in developing countries may offer new opportunities to build connections between urban consumers and nearby farmers. The design of strategies to build such connections will require deeper insights into the food preferences of urban consumers. This paper presents a choice experiment of the preference of locally grown apples, avocados and pears vis-à-vis nonlocal equivalents with 300 consumers in a traditional market in Cusco, Peru. Willingness-to-pay estimates are derived from a multinomal logit analysis. We found that consumers who are younger and more educated and those with young children tend to be willing to pay more for locally produced apples, avocados and pears. The paper concludes with a discussion on the implications of the research for advancing efforts to localize food systems in developing countries and opportunities for future research. 2019-02 2025-01-29T12:57:45Z 2025-01-29T12:57:45Z Journal Article https://hdl.handle.net/10568/171127 en Limited Access Cambridge University Press Blare, Trent; Donovan, Jason; and del Pozo, Cesar. 2019. Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru. Renewable Agriculture and Food Systems 34(1): 50-61. https://doi.org/10.1017/S1742170517000333 |
| spellingShingle | consumer behaviour food systems healthy diets food policies Blare, Trent Donovan, Jason del Pozo, Cesar Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru |
| title | Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru |
| title_full | Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru |
| title_fullStr | Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru |
| title_full_unstemmed | Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru |
| title_short | Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru |
| title_sort | estimates of the willingness to pay for locally grown tree fruits in cusco peru |
| topic | consumer behaviour food systems healthy diets food policies |
| url | https://hdl.handle.net/10568/171127 |
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