Price satisfaction and producer loyalty: The role of mediators in business to business relationships in Kenyan mango supply chain
The purpose of this paper is to investigate which dimensions of price satisfaction influence producers’ trust in buyers and assess the mediating role of such trust in the relationship between price satisfaction and producer loyalty in fresh fruit supply chains.A cross-sectional study design using bo...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Emerald Publishing Limited
2016
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/171037 |
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