Price satisfaction and producer loyalty: The role of mediators in business to business relationships in Kenyan mango supply chain
The purpose of this paper is to investigate which dimensions of price satisfaction influence producers’ trust in buyers and assess the mediating role of such trust in the relationship between price satisfaction and producer loyalty in fresh fruit supply chains.A cross-sectional study design using bo...
| Autores principales: | , , , |
|---|---|
| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Emerald Publishing Limited
2016
|
| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/171037 |
Ejemplares similares: Price satisfaction and producer loyalty: The role of mediators in business to business relationships in Kenyan mango supply chain
- Agroecological mango business models in Kenya: A report of the assessment of the mango business models in Makueni Agroecological Living Landscapes (ALLs), Kenya
- Assessment of Haitian mango value chain: a participatory assessment of mango chain actors in southern Haiti, July 12–August 30, 2010
- Florida Mangos
- Mangos in México
- Florida mangos
- Competition between two parasitoids of the mango mealybug