Market segmentation (G + Customer and Product Profile Tools) for Gender Responsive Bean Breeding in Zimbabwe

The study aims to enhance gender-responsive bean breeding in Zimbabwe using the G+ Customer and Product Profile Tools. It focuses on profiling customer preferences and product traits to address food security, nutrition, and gender gaps. The data covers major topics like market segmentation, customer...

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Bibliographic Details
Main Authors: Nchanji, Eileen Bogweh, Lutomia, Cosmas Kweyu
Format: Conjunto de datos
Language:Inglés
Published: 2024
Subjects:
Online Access:https://hdl.handle.net/10568/168217

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