What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam

Little is known about the value of sustainably-produced rice and incentive mechanisms for the adoption of sustainable production standards throughout rice value chains in Southeast Asia. This study tests the feasibility of a market-based incentive mechanism by eliciting consumers’ willingness-to-pay...

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Bibliographic Details
Main Authors: My, Nguyen H.D., Demont, Matty, Van Loo, Ellen J., de Guia, Annalyn, Rutsaert, Pieter, Tuan, Tran Huu, Verbeke, Wim
Format: Journal Article
Language:Inglés
Published: Elsevier 2018
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Online Access:https://hdl.handle.net/10568/164827

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