What drives consumer demand for rice fragrance? Evidence from South and Southeast Asia
PurposeThe purpose of this paper is to analyze geographic heterogeneity of consumer preferences for intrinsic quality attributes of rice in South and Southeast Asia and the drivers of demand for these attributes, with a particular focus on rice fragrance and the role of gender.Design/methodology/app...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Emerald Publishing Limited
2020
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/164540 |
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