What drives consumer demand for rice fragrance? Evidence from South and Southeast Asia

PurposeThe purpose of this paper is to analyze geographic heterogeneity of consumer preferences for intrinsic quality attributes of rice in South and Southeast Asia and the drivers of demand for these attributes, with a particular focus on rice fragrance and the role of gender.Design/methodology/app...

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Detalles Bibliográficos
Autores principales: Bairagi, Subir, Demont, Matty, Custodio, Marie Claire, Ynion, Jhoanne
Formato: Journal Article
Lenguaje:Inglés
Publicado: Emerald Publishing Limited 2020
Materias:
Acceso en línea:https://hdl.handle.net/10568/164540

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