Are consumers willing to pay more for biofortified foods? Evidence from a field experiment in Uganda
This paper attempts to address this question by using a choice experiment with the real product to quantify the magnitude of the premium or discount in consumers’ willingness to pay that may be associated with it. It also considers the extent to which the provision of nutrition information affects v...
| Main Authors: | , , , |
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| Format: | Artículo preliminar |
| Language: | Inglés |
| Published: |
International Food Policy Research Institute
2009
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/160823 |
| _version_ | 1855520422977601536 |
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| author | Chowdhury, Shyamal Meenakshi, Jonnalagadda V. Tomlins, Keith Owori, Constance |
| author_browse | Chowdhury, Shyamal Meenakshi, Jonnalagadda V. Owori, Constance Tomlins, Keith |
| author_facet | Chowdhury, Shyamal Meenakshi, Jonnalagadda V. Tomlins, Keith Owori, Constance |
| author_sort | Chowdhury, Shyamal |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This paper attempts to address this question by using a choice experiment with the real product to quantify the magnitude of the premium or discount in consumers’ willingness to pay that may be associated with it. It also considers the extent to which the provision of nutrition information affects valuations. Finally, the paper addresses whether the use of hypothetical scenarios is justified in a developing country context, and quantifies the magnitude of hypothetical bias that results as a consequence. |
| format | Artículo preliminar |
| id | CGSpace160823 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2009 |
| publishDateRange | 2009 |
| publishDateSort | 2009 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1608232025-11-06T05:44:37Z Are consumers willing to pay more for biofortified foods? Evidence from a field experiment in Uganda Chowdhury, Shyamal Meenakshi, Jonnalagadda V. Tomlins, Keith Owori, Constance field experimentation quantitative analysis willingness to pay nutrition This paper attempts to address this question by using a choice experiment with the real product to quantify the magnitude of the premium or discount in consumers’ willingness to pay that may be associated with it. It also considers the extent to which the provision of nutrition information affects valuations. Finally, the paper addresses whether the use of hypothetical scenarios is justified in a developing country context, and quantifies the magnitude of hypothetical bias that results as a consequence. 2009 2024-11-21T09:52:12Z 2024-11-21T09:52:12Z Working Paper https://hdl.handle.net/10568/160823 en Open Access application/pdf International Food Policy Research Institute Chowdhury, Shyamal; Meenakshi, Jonnalagadda V.; Tomlins, Keith and Owori, Constance. 2009. Are consumers willing to pay more for biofortified foods? Evidence from a field experiment in Uganda. HarvestPlus Working Paper 3. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/160823 |
| spellingShingle | field experimentation quantitative analysis willingness to pay nutrition Chowdhury, Shyamal Meenakshi, Jonnalagadda V. Tomlins, Keith Owori, Constance Are consumers willing to pay more for biofortified foods? Evidence from a field experiment in Uganda |
| title | Are consumers willing to pay more for biofortified foods? Evidence from a field experiment in Uganda |
| title_full | Are consumers willing to pay more for biofortified foods? Evidence from a field experiment in Uganda |
| title_fullStr | Are consumers willing to pay more for biofortified foods? Evidence from a field experiment in Uganda |
| title_full_unstemmed | Are consumers willing to pay more for biofortified foods? Evidence from a field experiment in Uganda |
| title_short | Are consumers willing to pay more for biofortified foods? Evidence from a field experiment in Uganda |
| title_sort | are consumers willing to pay more for biofortified foods evidence from a field experiment in uganda |
| topic | field experimentation quantitative analysis willingness to pay nutrition |
| url | https://hdl.handle.net/10568/160823 |
| work_keys_str_mv | AT chowdhuryshyamal areconsumerswillingtopaymoreforbiofortifiedfoodsevidencefromafieldexperimentinuganda AT meenakshijonnalagaddav areconsumerswillingtopaymoreforbiofortifiedfoodsevidencefromafieldexperimentinuganda AT tomlinskeith areconsumerswillingtopaymoreforbiofortifiedfoodsevidencefromafieldexperimentinuganda AT oworiconstance areconsumerswillingtopaymoreforbiofortifiedfoodsevidencefromafieldexperimentinuganda |