Empowering consumers to purchase safe ready-to-eat chicken from street restaurants in Ouagadougou, Burkina Faso: impact of a multi-media behavior change campaign

Foodborne disease resulting from food sold at urban informal markets is a major public health challenge in Sub-Saharan Africa. This study assessed the impact of an innovative nine-months multi-media campaign engaging a key influencer, aimed at empowering consumers to choose safer ready-to-eat chicke...

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Bibliographic Details
Main Authors: Madjdian, D.S., Asseldonk, M. van, Talsma, E.F., Dione, Michel M., Ilboudo, Guy S., Roesel, Kristina, Grace, Delia, Knight-Jones, Theodore J.D., Vet, E. de
Format: Journal Article
Language:Inglés
Published: Springer 2024
Subjects:
Online Access:https://hdl.handle.net/10568/155509

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