Dynamic informative advertising of new experience goods
This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous, forward-looking buyers. We consider informative advertising that can complement or substitute for learning-by-purchasing, and we show that the ad...
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| Format: | Artículo preliminar |
| Language: | Inglés |
| Published: |
International Food Policy Research Institute
2011
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/154297 |
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