Consumer acceptance of provitamin A orange maize in rural Zambia
This study analyzes consumer acceptance of biofortified orange maize in rural Zambia by eliciting consumers' willingness to pay. It attempts to examine the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on consume...
| Autores principales: | , , , , , , |
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| Formato: | Artículo preliminar |
| Lenguaje: | Inglés |
| Publicado: |
International Food Policy Research Institute
2010
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/154220 |
| _version_ | 1855523176267644928 |
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| author | Meenakshi, Jonnalagadda V. Manyong, Victor M. Tomlins, Keith Hamukwala, Priscilla Zulu, Rodah Mungoma, Catherine Banerji, Abhijit |
| author_browse | Banerji, Abhijit Hamukwala, Priscilla Manyong, Victor M. Meenakshi, Jonnalagadda V. Mungoma, Catherine Tomlins, Keith Zulu, Rodah |
| author_facet | Meenakshi, Jonnalagadda V. Manyong, Victor M. Tomlins, Keith Hamukwala, Priscilla Zulu, Rodah Mungoma, Catherine Banerji, Abhijit |
| author_sort | Meenakshi, Jonnalagadda V. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This study analyzes consumer acceptance of biofortified orange maize in rural Zambia by eliciting consumers' willingness to pay. It attempts to examine the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on consumer acceptance. Finally, it assesses whether product experience in a home-use setting influences the magnitude of premiums or discounts. |
| format | Artículo preliminar |
| id | CGSpace154220 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2010 |
| publishDateRange | 2010 |
| publishDateSort | 2010 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1542202025-11-06T06:00:14Z Consumer acceptance of provitamin A orange maize in rural Zambia Meenakshi, Jonnalagadda V. Manyong, Victor M. Tomlins, Keith Hamukwala, Priscilla Zulu, Rodah Mungoma, Catherine Banerji, Abhijit maize consumer behaviour This study analyzes consumer acceptance of biofortified orange maize in rural Zambia by eliciting consumers' willingness to pay. It attempts to examine the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on consumer acceptance. Finally, it assesses whether product experience in a home-use setting influences the magnitude of premiums or discounts. 2010 2024-10-01T14:00:17Z 2024-10-01T14:00:17Z Working Paper https://hdl.handle.net/10568/154220 en Open Access application/pdf International Food Policy Research Institute Meenakshi, Jonnalagadda V.; Banerji, A.; Manyong, Victor M.; Tomlins, Keith; Hamukwala, Priscilla; Zulu, Rodah and Mungoma, Catherine. 2010. Consumer acceptance of provitamin A orange maize in rural Zambia. HarvestPlus Working Paper 4. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/154220 |
| spellingShingle | maize consumer behaviour Meenakshi, Jonnalagadda V. Manyong, Victor M. Tomlins, Keith Hamukwala, Priscilla Zulu, Rodah Mungoma, Catherine Banerji, Abhijit Consumer acceptance of provitamin A orange maize in rural Zambia |
| title | Consumer acceptance of provitamin A orange maize in rural Zambia |
| title_full | Consumer acceptance of provitamin A orange maize in rural Zambia |
| title_fullStr | Consumer acceptance of provitamin A orange maize in rural Zambia |
| title_full_unstemmed | Consumer acceptance of provitamin A orange maize in rural Zambia |
| title_short | Consumer acceptance of provitamin A orange maize in rural Zambia |
| title_sort | consumer acceptance of provitamin a orange maize in rural zambia |
| topic | maize consumer behaviour |
| url | https://hdl.handle.net/10568/154220 |
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