Consumer acceptance of provitamin A orange maize in rural Zambia

This study analyzes consumer acceptance of biofortified orange maize in rural Zambia by eliciting consumers' willingness to pay. It attempts to examine the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on consume...

Descripción completa

Detalles Bibliográficos
Autores principales: Meenakshi, Jonnalagadda V., Manyong, Victor M., Tomlins, Keith, Hamukwala, Priscilla, Zulu, Rodah, Mungoma, Catherine, Banerji, Abhijit
Formato: Artículo preliminar
Lenguaje:Inglés
Publicado: International Food Policy Research Institute 2010
Materias:
Acceso en línea:https://hdl.handle.net/10568/154220

Ejemplares similares: Consumer acceptance of provitamin A orange maize in rural Zambia