Farmers’ requirements for sorghum seed products in Tanzania

This brief explores Tanzanian farmers’ requirements for sorghum seed products as input for discussions by CGIAR and NARES on seed product market segmentation and the design of target product profiles (TPPs). We applied a novel approach to identify the requirements—video-based product concept testing...

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Detalles Bibliográficos
Autores principales: Mbugua, Mercy, Donovan, Jason A., Rutsaert, Pieter, Gandhi, Harish, Tamerlane Mark Nas, Templer, Noel A., de Sousa, Kaue, Mawia, Harriet, Ojiewo, Chris O., Gichuru, Lilian
Formato: Brief
Lenguaje:Inglés
Publicado: CGIAR 2024
Materias:
Acceso en línea:https://hdl.handle.net/10568/152399

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