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Evaluation of India’s Soil Health Card from users’ perspectives

This study aimed to evaluate an existing SHC (Soil Health Card) design and identify any existing limitations or opportunities for improvement. The purpose of testing communication materials is to confirm that the target audience understands them and sees them as culturally relevant.

Main Authors: Singh, Vartika, Ganguly, Sujata, Dakshinamurthy, V., International Maize and Wheat Improvement Center, International Rice Research Institute
Format: Artículo preliminar
Language:Inglés
Published: International Food Policy Research Institute 2018
Subjects:
soil improvement
information dissemination
agricultural policies
agriculture
soil analysis
agricultural development
project evaluation
behavioural responses
Online Access:https://hdl.handle.net/10568/146901
Summary:This study aimed to evaluate an existing SHC (Soil Health Card) design and identify any existing limitations or opportunities for improvement. The purpose of testing communication materials is to confirm that the target audience understands them and sees them as culturally relevant.

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