Cards that farmers CAN read: on the way to improving the effectiveness of the Government of India’s Soil Health Card Scheme
India's Soil Health Card Scheme aims to provide every farmer with a card containing recommendations to improve management practices based on local soil measures. PIM found that farmers were not able to understand these cards, and designed a clearer and more user-friendly version. After testing and d...
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| Formato: | Case Study |
| Lenguaje: | Inglés |
| Publicado: |
2018
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| Acceso en línea: | https://hdl.handle.net/10568/121591 |
| Sumario: | India's Soil Health Card Scheme aims to provide every farmer with a card containing recommendations to improve management practices based on local soil measures. PIM found that farmers were not able to understand these cards, and designed a clearer and more user-friendly version. After testing and distribution of the redesigned cards in the state of Bihar, the Ministry of Agriculture plans to expand their use to the national level. |
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