Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising
This paper characterizes consumer demand for food safety and the dynamic impact of a social marketing campaign to promote a tested, third party verified maize flour in Kenya, where dietary exposure to the fungal toxin aflatoxin is a major public health concern. Consumption of high levels of aflatoxi...
| Main Authors: | , , |
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| Format: | Artículo preliminar |
| Language: | Inglés |
| Published: |
International Food Policy Research Institute
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/146736 |
| _version_ | 1855522792251850752 |
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| author | Hoffmann, Vivian Moser, Christine Herrman, Timothy |
| author_browse | Herrman, Timothy Hoffmann, Vivian Moser, Christine |
| author_facet | Hoffmann, Vivian Moser, Christine Herrman, Timothy |
| author_sort | Hoffmann, Vivian |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This paper characterizes consumer demand for food safety and the dynamic impact of a social marketing campaign to promote a tested, third party verified maize flour in Kenya, where dietary exposure to the fungal toxin aflatoxin is a major public health concern. Consumption of high levels of aflatoxin can be fatal, but this is relatively rare. Of greater concern is chronic exposure, which has been linked in numerous studies to liver cancer and may also contribute to child stunting. A significant proportion of the maize consumed in Kenya, where it is the primary dietary staple, fails to meet regulatory standards. One study reported widely in the Kenyan press found that 65% of maize samples collected from 20 major millers did not meet the national standard (Gathura, 2011) and another based on over 900 samples collected from retailers found that 26% of branded maize flour was above this standard (Hoffmann and Moser, 2017). |
| format | Artículo preliminar |
| id | CGSpace146736 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1467362025-11-06T05:58:10Z Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising Hoffmann, Vivian Moser, Christine Herrman, Timothy mycotoxins maize food safety aflatoxins public health This paper characterizes consumer demand for food safety and the dynamic impact of a social marketing campaign to promote a tested, third party verified maize flour in Kenya, where dietary exposure to the fungal toxin aflatoxin is a major public health concern. Consumption of high levels of aflatoxin can be fatal, but this is relatively rare. Of greater concern is chronic exposure, which has been linked in numerous studies to liver cancer and may also contribute to child stunting. A significant proportion of the maize consumed in Kenya, where it is the primary dietary staple, fails to meet regulatory standards. One study reported widely in the Kenyan press found that 65% of maize samples collected from 20 major millers did not meet the national standard (Gathura, 2011) and another based on over 900 samples collected from retailers found that 26% of branded maize flour was above this standard (Hoffmann and Moser, 2017). 2019-01-03 2024-06-21T09:08:32Z 2024-06-21T09:08:32Z Working Paper https://hdl.handle.net/10568/146736 en https://doi.org/10.1016/j.foodpol.2020.101895 Open Access application/pdf International Food Policy Research Institute Hoffmann, Vivian; Moser, Christine; and Herrman, Timothy. 2018. Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising. Project Note. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/146736 |
| spellingShingle | mycotoxins maize food safety aflatoxins public health Hoffmann, Vivian Moser, Christine Herrman, Timothy Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising |
| title | Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising |
| title_full | Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising |
| title_fullStr | Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising |
| title_full_unstemmed | Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising |
| title_short | Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising |
| title_sort | demand for aflatoxin safe maize in kenya dynamic response to price and advertising |
| topic | mycotoxins maize food safety aflatoxins public health |
| url | https://hdl.handle.net/10568/146736 |
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