Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising

This paper characterizes consumer demand for food safety and the dynamic impact of a social marketing campaign to promote a tested, third party verified maize flour in Kenya, where dietary exposure to the fungal toxin aflatoxin is a major public health concern. Consumption of high levels of aflatoxi...

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Detalles Bibliográficos
Autores principales: Hoffmann, Vivian, Moser, Christine, Herrman, Timothy
Formato: Artículo preliminar
Lenguaje:Inglés
Publicado: International Food Policy Research Institute 2019
Materias:
Acceso en línea:https://hdl.handle.net/10568/146736

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