Farmer decision making for hybrid maize seed purchases: Effects of brand loyalty, price discounts and product information
CONTEXT: Each year public and private sector maize breeding programs in Kenya deliver high-yielding hybrids that are resistant to drought, pests, and diseases. Yet, most Kenyan maize farmers purchase older, well-known hybrids. While the ‘varietal turnover’ problem is well known, few solutions have e...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Elsevier
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/145051 |
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