Follow the leader? A field experiment on social influence

We conduct an artefactual field experiment in endogenously formed groups in rural Malawi to investigate social influence in risk taking. Treatments vary whether individuals observe the behavior of a formally elected leader, an external leader, or a random peer. Results show social influence in risk...

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Bibliographic Details
Main Authors: Ambler, Kate, Godlonton, Susan, Recalde, Maria P.
Format: Journal Article
Language:Inglés
Published: Elsevier 2021
Subjects:
Online Access:https://hdl.handle.net/10568/142701
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