Follow the leader? A field experiment on social influence
We conduct an artefactual field experiment in endogenously formed groups in rural Malawi to investigate social influence in risk taking. Treatments vary whether individuals observe the behavior of a formally elected leader, an external leader, or a random peer. Results show social influence in risk...
| Main Authors: | , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Elsevier
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/142701 |
| _version_ | 1855535460862918656 |
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| author | Ambler, Kate Godlonton, Susan Recalde, Maria P. |
| author_browse | Ambler, Kate Godlonton, Susan Recalde, Maria P. |
| author_facet | Ambler, Kate Godlonton, Susan Recalde, Maria P. |
| author_sort | Ambler, Kate |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | We conduct an artefactual field experiment in endogenously formed groups in rural Malawi to investigate social influence in risk taking. Treatments vary whether individuals observe the behavior of a formally elected leader, an external leader, or a random peer. Results show social influence in risk taking with differential influence by leader type. The decisions made by peers are most influential, followed by those made by formal leaders, and then external leaders. Exploratory analysis suggests that participants follow peers because they extract information from their choices and share risks with them; while other forms of social utility are gained from following the example of leaders. |
| format | Journal Article |
| id | CGSpace142701 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Elsevier |
| publisherStr | Elsevier |
| record_format | dspace |
| spelling | CGSpace1427012025-12-08T10:06:44Z Follow the leader? A field experiment on social influence Ambler, Kate Godlonton, Susan Recalde, Maria P. field experimentation farmers agriculture risk We conduct an artefactual field experiment in endogenously formed groups in rural Malawi to investigate social influence in risk taking. Treatments vary whether individuals observe the behavior of a formally elected leader, an external leader, or a random peer. Results show social influence in risk taking with differential influence by leader type. The decisions made by peers are most influential, followed by those made by formal leaders, and then external leaders. Exploratory analysis suggests that participants follow peers because they extract information from their choices and share risks with them; while other forms of social utility are gained from following the example of leaders. 2021-08-18 2024-05-22T12:10:54Z 2024-05-22T12:10:54Z Journal Article https://hdl.handle.net/10568/142701 en https://web.williams.edu/Economics/wp/FollowTheLeaderAmblerGodlontonRecalde2019September.pdf Open Access Elsevier Ambler, Kate; Godlonton, Susan; and Recalde, Maria P. 2021. Follow the leader? A field experiment on social influence. Journal of Economic Behavior and Organization 188(August 2021): 1280-1297. https://doi.org/10.1016/j.jebo.2021.05.022 |
| spellingShingle | field experimentation farmers agriculture risk Ambler, Kate Godlonton, Susan Recalde, Maria P. Follow the leader? A field experiment on social influence |
| title | Follow the leader? A field experiment on social influence |
| title_full | Follow the leader? A field experiment on social influence |
| title_fullStr | Follow the leader? A field experiment on social influence |
| title_full_unstemmed | Follow the leader? A field experiment on social influence |
| title_short | Follow the leader? A field experiment on social influence |
| title_sort | follow the leader a field experiment on social influence |
| topic | field experimentation farmers agriculture risk |
| url | https://hdl.handle.net/10568/142701 |
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