Can information drive demand for safer food? Impact of brand-specific recommendations and test results on product choice

As an unobservable attribute, food safety is likely to be under-provided by markets where regulatory enforcement is weak. In such settings, stimulating consumer demand for safer food can potentially encourage market actors to invest in food safety. Through a randomized trial in Kenya, we test the im...

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Bibliographic Details
Main Authors: Wairimu Kariuki, Sarah, Hoffmann, Vivian
Format: Journal Article
Language:Inglés
Published: International Association of Agricultural Economists 2022
Subjects:
Online Access:https://hdl.handle.net/10568/141274

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