Consumer preferences, and willingness to pay for safe pork products in rural Kenya

Designing interventions to support the safe development of rapidly growing livestock value chains in sub-Saharan Africa requires a clear understanding of consumer demands. This study aimed to determine purchase patterns, consumers' preferences, and willingness to pay for safe pork attributes; specif...

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Bibliographic Details
Main Authors: Gichuyia, Cianjo M., Mtimet, Nadhem, Fèvre, Eric M., Thomas, Lian F., Gathura, P., Onono, J.O., Akaichi, F.
Format: Journal Article
Language:Inglés
Published: Elsevier 2024
Subjects:
Online Access:https://hdl.handle.net/10568/139119

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