Consumer preferences for rice in East Africa

Purpose – Improving the competitiveness of East Africa’s rice industries necessitates increased and viable production of rice of the quality desired by consumers. This paper aims to understand consumer preferences for rice quality attributes in Uganda and Kenya to inform the countries’ rice breeding...

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Bibliographic Details
Main Authors: Twine, Edgar E., Ndindeng, S.A., Mujawamariya, G., Adur-Okello, Kilongosi, C.
Format: Journal Article
Language:Inglés
Published: Emerald Publishing Limited 2023
Subjects:
Online Access:https://hdl.handle.net/10568/138123

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