From fleece to screens: Revolutionizing sheep and goat marketing in the digital age
Recognizing the transformative potential of digital marketing, a partnership was formed between the CGIAR Initiative on Sustainable Animal Productivity or SAPLING, the Accelerating the Impact of CGIAR Climate Research for Africa (AICCRA) project and YAZERBER, a private sector entity dedicated to the...
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| Formato: | Blog Post |
| Lenguaje: | Inglés |
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CGIAR System Organization
2023
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| Acceso en línea: | https://hdl.handle.net/10568/134548 |
| Sumario: | Recognizing the transformative potential of digital marketing, a partnership was formed between the CGIAR Initiative on Sustainable Animal Productivity or SAPLING, the Accelerating the Impact of CGIAR Climate Research for Africa (AICCRA) project and YAZERBER, a private sector entity dedicated to the production, branding, marketing, and distribution of livestock farm products and services. YAZERBER played a crucial role in developing digital marketing. |
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