How Schwartz’ basic human values influence food choices in Kenya and Tanzania
Objectives To identify and describe how values drive food choice of vulnerable consumers in two East African countries, Kenya and Tanzania. Methods Secondary data analysis was conducted on focus group discussions from studies in Kenya and Tanzania. A codebook was developed based on Schwartz’s theor...
| Main Authors: | , , , , , , , , , , , |
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| Format: | Abstract |
| Language: | Inglés |
| Published: |
Elsevier
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/129077 |
| _version_ | 1855535342178795520 |
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| author | Drew, S. Blake, C. Monterrosa, Eva C. Rampalli, Krystal K. Khan, A.N.S. Reyes, L. Bukachi, S. Ngutu, M. Frongillo, E. Iruhiriye, Elyse Girard, A. Domínguez-Salas, Paula |
| author_browse | Blake, C. Bukachi, S. Domínguez-Salas, Paula Drew, S. Frongillo, E. Girard, A. Iruhiriye, Elyse Khan, A.N.S. Monterrosa, Eva C. Ngutu, M. Rampalli, Krystal K. Reyes, L. |
| author_facet | Drew, S. Blake, C. Monterrosa, Eva C. Rampalli, Krystal K. Khan, A.N.S. Reyes, L. Bukachi, S. Ngutu, M. Frongillo, E. Iruhiriye, Elyse Girard, A. Domínguez-Salas, Paula |
| author_sort | Drew, S. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Objectives
To identify and describe how values drive food choice of vulnerable consumers in two East African countries, Kenya and Tanzania.
Methods
Secondary data analysis was conducted on focus group discussions from studies in Kenya and Tanzania. A codebook was developed based on Schwartz’s theory of basic human values. A priori coding was conducted in NVivo 12 followed by a narrative comparative analysis, which included review by original principal investigators.
Results
Values of conservation (security, conformity, tradition), openness to change (self-directed thought and action, stimulation, indulgence), self-enhancement (achievement, power, face), and self-transcendence (benevolence dependability and caring) were prominent drivers of food choice in both settings. While tradition was an important value in food choice, new social situations and food environments rendered reprioritization, especially pertaining to youth and animal source foods. Openness to change values were readily cited, especially in peri-urban Kenya with many new foods and diverse neighborhoods. Values of independent thought and action were drivers of mothers’ food choices for families. Benevolence security and caring were drivers choices for child feeding and selecting trustworthy food vendors. Many participants described how values existed in tension. For example, changes in livelihood led to a reprioritization of values like stimulation or indulgence over tradition.
Conclusions
Values were important drivers of food choice in both settings, particularly for meat. Future efforts to promote healthy, sustainable diets will require policy and broad consumer support to succeed. Examining the values that drive food choice in different contexts is necessary especially to minimize unintended consequences, controversy, and perhaps opposition in the implementation of policies and programs. |
| format | Abstract |
| id | CGSpace129077 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Elsevier |
| publisherStr | Elsevier |
| record_format | dspace |
| spelling | CGSpace1290772025-03-11T12:14:31Z How Schwartz’ basic human values influence food choices in Kenya and Tanzania Drew, S. Blake, C. Monterrosa, Eva C. Rampalli, Krystal K. Khan, A.N.S. Reyes, L. Bukachi, S. Ngutu, M. Frongillo, E. Iruhiriye, Elyse Girard, A. Domínguez-Salas, Paula nutrition foods Objectives To identify and describe how values drive food choice of vulnerable consumers in two East African countries, Kenya and Tanzania. Methods Secondary data analysis was conducted on focus group discussions from studies in Kenya and Tanzania. A codebook was developed based on Schwartz’s theory of basic human values. A priori coding was conducted in NVivo 12 followed by a narrative comparative analysis, which included review by original principal investigators. Results Values of conservation (security, conformity, tradition), openness to change (self-directed thought and action, stimulation, indulgence), self-enhancement (achievement, power, face), and self-transcendence (benevolence dependability and caring) were prominent drivers of food choice in both settings. While tradition was an important value in food choice, new social situations and food environments rendered reprioritization, especially pertaining to youth and animal source foods. Openness to change values were readily cited, especially in peri-urban Kenya with many new foods and diverse neighborhoods. Values of independent thought and action were drivers of mothers’ food choices for families. Benevolence security and caring were drivers choices for child feeding and selecting trustworthy food vendors. Many participants described how values existed in tension. For example, changes in livelihood led to a reprioritization of values like stimulation or indulgence over tradition. Conclusions Values were important drivers of food choice in both settings, particularly for meat. Future efforts to promote healthy, sustainable diets will require policy and broad consumer support to succeed. Examining the values that drive food choice in different contexts is necessary especially to minimize unintended consequences, controversy, and perhaps opposition in the implementation of policies and programs. 2022-06 2023-02-28T08:48:20Z 2023-02-28T08:48:20Z Abstract https://hdl.handle.net/10568/129077 en Open Access Elsevier Drew, S., Blake, C., Monterrosa, E., Rampalli, K., Khan, A.N.S., Reyes, L., Bukachi, S., Ngutu, M., Frongillo, E., Iruhiriye, E., Girard, A. and Dominguez-Salas, P. 2022. How Schwartz’ basic human values influence food choices in Kenya and Tanzania. Current Developments in Nutrition 6(Supplement 1): 6009479. |
| spellingShingle | nutrition foods Drew, S. Blake, C. Monterrosa, Eva C. Rampalli, Krystal K. Khan, A.N.S. Reyes, L. Bukachi, S. Ngutu, M. Frongillo, E. Iruhiriye, Elyse Girard, A. Domínguez-Salas, Paula How Schwartz’ basic human values influence food choices in Kenya and Tanzania |
| title | How Schwartz’ basic human values influence food choices in Kenya and Tanzania |
| title_full | How Schwartz’ basic human values influence food choices in Kenya and Tanzania |
| title_fullStr | How Schwartz’ basic human values influence food choices in Kenya and Tanzania |
| title_full_unstemmed | How Schwartz’ basic human values influence food choices in Kenya and Tanzania |
| title_short | How Schwartz’ basic human values influence food choices in Kenya and Tanzania |
| title_sort | how schwartz basic human values influence food choices in kenya and tanzania |
| topic | nutrition foods |
| url | https://hdl.handle.net/10568/129077 |
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