Behavioral market intelligence and its implications for seed systems development

In many countries, varietal turnover rates are stubbornly low in seed systems that target smallholder farmers. While there are several factors that contribute to low turnover, two important behavioral factors that limit adoption of new varieties are the difficulties that farmers may face in learning...

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Bibliographic Details

Main Authors:	Trachtman, Carly, Kramer, Berber, Demont, Matty
Format:	Brief
Language:	Inglés
Published:	CGIAR System Organization 2022
Subjects:	market intelligence seed systems varieties learning social networks constraints smallholders information and communication technologies
Online Access:	https://hdl.handle.net/10568/128427