Behavioral market intelligence and its implications for seed systems development
In many countries, varietal turnover rates are stubbornly low in seed systems that target smallholder farmers. While there are several factors that contribute to low turnover, two important behavioral factors that limit adoption of new varieties are the difficulties that farmers may face in learning...
| Autores principales: | , , |
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| Formato: | Brief |
| Lenguaje: | Inglés |
| Publicado: |
CGIAR System Organization
2022
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| Acceso en línea: | https://hdl.handle.net/10568/128427 |
| _version_ | 1855522339668623360 |
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| author | Trachtman, Carly Kramer, Berber Demont, Matty |
| author_browse | Demont, Matty Kramer, Berber Trachtman, Carly |
| author_facet | Trachtman, Carly Kramer, Berber Demont, Matty |
| author_sort | Trachtman, Carly |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | In many countries, varietal turnover rates are stubbornly low in seed systems that target smallholder farmers. While there are several factors that contribute to low turnover, two important behavioral factors that limit adoption of new varieties are the difficulties that farmers may face in learning about new varieties and their hesitancy to assume risks associated with investing in new varieties. In this brief, we review part of the literature on behavioral constraints that result in slow varietal turnover and discuss the interventions that the CGIAR Initiative on Market Intelligence and Product Profiling for Impactful Breeding will be testing to overcome these behavioral barriers. We highlight areas for innovation to facilitate farmers’ learning about new varieties, including leveraging social networks and information and communication technologies (ICT), and to strengthen farmers’ ability to manage risks associated with investing in new varieties, including facilitation of experimentation, insurance and consumer marketing. |
| format | Brief |
| id | CGSpace128427 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | CGIAR System Organization |
| publisherStr | CGIAR System Organization |
| record_format | dspace |
| spelling | CGSpace1284272025-11-06T04:30:47Z Behavioral market intelligence and its implications for seed systems development Trachtman, Carly Kramer, Berber Demont, Matty market intelligence seed systems varieties learning social networks constraints smallholders information and communication technologies In many countries, varietal turnover rates are stubbornly low in seed systems that target smallholder farmers. While there are several factors that contribute to low turnover, two important behavioral factors that limit adoption of new varieties are the difficulties that farmers may face in learning about new varieties and their hesitancy to assume risks associated with investing in new varieties. In this brief, we review part of the literature on behavioral constraints that result in slow varietal turnover and discuss the interventions that the CGIAR Initiative on Market Intelligence and Product Profiling for Impactful Breeding will be testing to overcome these behavioral barriers. We highlight areas for innovation to facilitate farmers’ learning about new varieties, including leveraging social networks and information and communication technologies (ICT), and to strengthen farmers’ ability to manage risks associated with investing in new varieties, including facilitation of experimentation, insurance and consumer marketing. 2022 2023-02-03T08:30:19Z 2023-02-03T08:30:19Z Brief https://hdl.handle.net/10568/128427 en Open Access application/pdf CGIAR System Organization Trachtman, C., Kramer, B. and Demont, M. 2022. Behavioral market intelligence and its implications for seed systems development. Market Intelligence Brief Series 3. Montpellier: CGIAR. |
| spellingShingle | market intelligence seed systems varieties learning social networks constraints smallholders information and communication technologies Trachtman, Carly Kramer, Berber Demont, Matty Behavioral market intelligence and its implications for seed systems development |
| title | Behavioral market intelligence and its implications for seed systems development |
| title_full | Behavioral market intelligence and its implications for seed systems development |
| title_fullStr | Behavioral market intelligence and its implications for seed systems development |
| title_full_unstemmed | Behavioral market intelligence and its implications for seed systems development |
| title_short | Behavioral market intelligence and its implications for seed systems development |
| title_sort | behavioral market intelligence and its implications for seed systems development |
| topic | market intelligence seed systems varieties learning social networks constraints smallholders information and communication technologies |
| url | https://hdl.handle.net/10568/128427 |
| work_keys_str_mv | AT trachtmancarly behavioralmarketintelligenceanditsimplicationsforseedsystemsdevelopment AT kramerberber behavioralmarketintelligenceanditsimplicationsforseedsystemsdevelopment AT demontmatty behavioralmarketintelligenceanditsimplicationsforseedsystemsdevelopment |