Food safety knowledge, attitudes, practices and trust of pork consumers of Northern Vietnam

Objectives: Consumer demand for safe food has been defining the development of value chains. Demand is influenced by consumer knowledge, attitudes, and practices (KAP), governance and trust in the value chain among other factors. The study aimed to evaluate consumers KAP about food safety in...

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Autores principales: Unger, Fred, Nga Nguyen Thi Duong, Huyen Le Thi, Phuc Pham Duc, Sinh Dang-Xuan, Grace, Delia
Formato: Ponencia
Lenguaje:Inglés
Publicado: International Livestock Research Institute 2022
Materias:
Acceso en línea:https://hdl.handle.net/10568/126483
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author Unger, Fred
Nga Nguyen Thi Duong
Huyen Le Thi
Phuc Pham Duc
Sinh Dang-Xuan
Grace, Delia
author_browse Grace, Delia
Huyen Le Thi
Nga Nguyen Thi Duong
Phuc Pham Duc
Sinh Dang-Xuan
Unger, Fred
author_facet Unger, Fred
Nga Nguyen Thi Duong
Huyen Le Thi
Phuc Pham Duc
Sinh Dang-Xuan
Grace, Delia
author_sort Unger, Fred
collection Repository of Agricultural Research Outputs (CGSpace)
description Objectives: Consumer demand for safe food has been defining the development of value chains. Demand is influenced by consumer knowledge, attitudes, and practices (KAP), governance and trust in the value chain among other factors. The study aimed to evaluate consumers KAP about food safety in selected pork value chains in Vietnam. Here we present KAP results being part of larger project on food safety interventions in pork retail in Northern Vietnam. Materials and Methods: A food safety performance tool containing of three main pillars: safety, scalability and societal concerns was used to assess food safety KAP, trust and governance of 188 consumers randomly selected from different pork value chains (modern and traditional) in Hanoi, Hung Yen, Hoa Binh and Nghe An provinces using key informant interviews. Results: Pork value chains are transitioning, with greater attention to consumer demands for safer products, yet some consumer misconceptions about food safety were observed with only little concern given to microbial contamination, the confirmed most important hazard from recent representative surveys. Proper attitudes on foodborne illness and applying good hygiene practices in households were obtained from interviewed participants. Whereas consumers overall have low trust in value chain actors, including those important for food safety (i.e., farmers and input suppliers), and highly ranked food safety responsibility of pig producers and government authorities. Trust was found higher in rural versus urban areas. Among communication channels, higher trust was placed in television news from the government while lower trust to social media. Conclusions: To be competitive, pork value chains should focus on product differentiation, such as signalling good practices and organizing a shorter chain, including cooperatives model, with focus on product traceability. Government could support this process by implementing targeted communication about food safety to consumers and all chain actors.
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spelling CGSpace1264832025-11-04T19:57:39Z Food safety knowledge, attitudes, practices and trust of pork consumers of Northern Vietnam Unger, Fred Nga Nguyen Thi Duong Huyen Le Thi Phuc Pham Duc Sinh Dang-Xuan Grace, Delia food safety animal products swine Objectives: Consumer demand for safe food has been defining the development of value chains. Demand is influenced by consumer knowledge, attitudes, and practices (KAP), governance and trust in the value chain among other factors. The study aimed to evaluate consumers KAP about food safety in selected pork value chains in Vietnam. Here we present KAP results being part of larger project on food safety interventions in pork retail in Northern Vietnam. Materials and Methods: A food safety performance tool containing of three main pillars: safety, scalability and societal concerns was used to assess food safety KAP, trust and governance of 188 consumers randomly selected from different pork value chains (modern and traditional) in Hanoi, Hung Yen, Hoa Binh and Nghe An provinces using key informant interviews. Results: Pork value chains are transitioning, with greater attention to consumer demands for safer products, yet some consumer misconceptions about food safety were observed with only little concern given to microbial contamination, the confirmed most important hazard from recent representative surveys. Proper attitudes on foodborne illness and applying good hygiene practices in households were obtained from interviewed participants. Whereas consumers overall have low trust in value chain actors, including those important for food safety (i.e., farmers and input suppliers), and highly ranked food safety responsibility of pig producers and government authorities. Trust was found higher in rural versus urban areas. Among communication channels, higher trust was placed in television news from the government while lower trust to social media. Conclusions: To be competitive, pork value chains should focus on product differentiation, such as signalling good practices and organizing a shorter chain, including cooperatives model, with focus on product traceability. Government could support this process by implementing targeted communication about food safety to consumers and all chain actors. 2022-08-07 2023-01-03T12:05:55Z 2023-01-03T12:05:55Z Presentation https://hdl.handle.net/10568/126483 en Open Access application/pdf International Livestock Research Institute Unger, F., Nga Nguyen-Thi-Duong, Huyen Le Thi, Phuc Pham Duc, Sinh Dang-Xuan and Grace, D. 2022. Food safety knowledge, attitudes, practices and trust of pork consumers of Northern Vietnam. Presentation at the 16th International Symposium of Veterinary Epidemiology and Economics, Halifax, Canada, 7-12 August 2022. Nairobi, Kenya: ILRI.
spellingShingle food safety
animal products
swine
Unger, Fred
Nga Nguyen Thi Duong
Huyen Le Thi
Phuc Pham Duc
Sinh Dang-Xuan
Grace, Delia
Food safety knowledge, attitudes, practices and trust of pork consumers of Northern Vietnam
title Food safety knowledge, attitudes, practices and trust of pork consumers of Northern Vietnam
title_full Food safety knowledge, attitudes, practices and trust of pork consumers of Northern Vietnam
title_fullStr Food safety knowledge, attitudes, practices and trust of pork consumers of Northern Vietnam
title_full_unstemmed Food safety knowledge, attitudes, practices and trust of pork consumers of Northern Vietnam
title_short Food safety knowledge, attitudes, practices and trust of pork consumers of Northern Vietnam
title_sort food safety knowledge attitudes practices and trust of pork consumers of northern vietnam
topic food safety
animal products
swine
url https://hdl.handle.net/10568/126483
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