How do rice consumers trade off sustainability and health labels? Evidence from Vietnam
Strategies for increasing rice production in the Asian Mega-Deltas have led to environmental degradation, resource overexploitation, and high greenhouse gas emissions. Certified sustainable production labels can support governments in their efforts to render rice value chains more sustainable by sim...
| Autores principales: | , , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Frontiers Media
2022
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| Acceso en línea: | https://hdl.handle.net/10568/125810 |
| _version_ | 1855541023597395968 |
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| author | Ong Quoc Cuong Connor, Melanie Demont, Matty Sander, Björn Ole Nelson, Katherine |
| author_browse | Connor, Melanie Demont, Matty Nelson, Katherine Ong Quoc Cuong Sander, Björn Ole |
| author_facet | Ong Quoc Cuong Connor, Melanie Demont, Matty Sander, Björn Ole Nelson, Katherine |
| author_sort | Ong Quoc Cuong |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Strategies for increasing rice production in the Asian Mega-Deltas have led to environmental degradation, resource overexploitation, and high greenhouse gas emissions. Certified sustainable production labels can support governments in their efforts to render rice value chains more sustainable by simultaneously fostering planetary and human health. Little is known, however, about how consumers trade off sustainability and health attributes in staple crops such as rice. This study aims to fill this knowledge gap by investigating Vietnamese consumers' preferences and willingness to pay for rice characterized by multi-attribute sustainability and health certification labels. The results showed that consumers were willing to pay a price premium for all certification labels, with the highest marginal utility assigned to low glycemic index rice. |
| format | Journal Article |
| id | CGSpace125810 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Frontiers Media |
| publisherStr | Frontiers Media |
| record_format | dspace |
| spelling | CGSpace1258102025-12-08T10:29:22Z How do rice consumers trade off sustainability and health labels? Evidence from Vietnam Ong Quoc Cuong Connor, Melanie Demont, Matty Sander, Björn Ole Nelson, Katherine climate change food systems Strategies for increasing rice production in the Asian Mega-Deltas have led to environmental degradation, resource overexploitation, and high greenhouse gas emissions. Certified sustainable production labels can support governments in their efforts to render rice value chains more sustainable by simultaneously fostering planetary and human health. Little is known, however, about how consumers trade off sustainability and health attributes in staple crops such as rice. This study aims to fill this knowledge gap by investigating Vietnamese consumers' preferences and willingness to pay for rice characterized by multi-attribute sustainability and health certification labels. The results showed that consumers were willing to pay a price premium for all certification labels, with the highest marginal utility assigned to low glycemic index rice. 2022-12-05 2022-12-06T16:42:12Z 2022-12-06T16:42:12Z Journal Article https://hdl.handle.net/10568/125810 en Open Access Frontiers Media Cuong, O.Q., Connor, M., Demont, M., Sander, B.O. and Nelson, K. 2022. How do rice con-sumers trade off sustainability and health labels? Evidence from Vietnam. Frontiers in Sus-tainable Food Systems 6:1010161. |
| spellingShingle | climate change food systems Ong Quoc Cuong Connor, Melanie Demont, Matty Sander, Björn Ole Nelson, Katherine How do rice consumers trade off sustainability and health labels? Evidence from Vietnam |
| title | How do rice consumers trade off sustainability and health labels? Evidence from Vietnam |
| title_full | How do rice consumers trade off sustainability and health labels? Evidence from Vietnam |
| title_fullStr | How do rice consumers trade off sustainability and health labels? Evidence from Vietnam |
| title_full_unstemmed | How do rice consumers trade off sustainability and health labels? Evidence from Vietnam |
| title_short | How do rice consumers trade off sustainability and health labels? Evidence from Vietnam |
| title_sort | how do rice consumers trade off sustainability and health labels evidence from vietnam |
| topic | climate change food systems |
| url | https://hdl.handle.net/10568/125810 |
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