Expansion of maize seed systems research to the retail space
Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems.
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| Format: | Informe técnico |
| Language: | Inglés |
| Published: |
2019
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| Online Access: | https://hdl.handle.net/10568/123571 |
| Summary: | Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems. |
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