Expansion of maize seed systems research to the retail space
Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems.
| Main Author: | |
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| Format: | Informe técnico |
| Language: | Inglés |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/123571 |
| _version_ | 1855518414136672256 |
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| author | CGIAR Research Program on Maize |
| author_browse | CGIAR Research Program on Maize |
| author_facet | CGIAR Research Program on Maize |
| author_sort | CGIAR Research Program on Maize |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems. |
| format | Informe técnico |
| id | CGSpace123571 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| record_format | dspace |
| spelling | CGSpace1235712023-03-14T11:47:23Z Expansion of maize seed systems research to the retail space CGIAR Research Program on Maize research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems. 2019-12-31 2022-10-06T14:46:03Z 2022-10-06T14:46:03Z Report https://hdl.handle.net/10568/123571 en Open Access application/pdf CGIAR Research Program on Maize. 2019. Expansion of maize seed systems research to the retail space. Reported in Maize Annual Report 2019. Innovations. |
| spellingShingle | research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development CGIAR Research Program on Maize Expansion of maize seed systems research to the retail space |
| title | Expansion of maize seed systems research to the retail space |
| title_full | Expansion of maize seed systems research to the retail space |
| title_fullStr | Expansion of maize seed systems research to the retail space |
| title_full_unstemmed | Expansion of maize seed systems research to the retail space |
| title_short | Expansion of maize seed systems research to the retail space |
| title_sort | expansion of maize seed systems research to the retail space |
| topic | research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development |
| url | https://hdl.handle.net/10568/123571 |
| work_keys_str_mv | AT cgiarresearchprogramonmaize expansionofmaizeseedsystemsresearchtotheretailspace |