Novel value chain upgrading strategy for valorization of heirloom rice in Philippines

The proof of concept can be used by policymakers to develop strategies for valorizing heirloom rice through place branding, geographic indicators, product differentiation, and promotion of dietary shifts.

Bibliographic Details
Main Author: CGIAR Research Program on Rice
Format: Informe técnico
Language:Inglés
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10568/122391
Description
Summary:The proof of concept can be used by policymakers to develop strategies for valorizing heirloom rice through place branding, geographic indicators, product differentiation, and promotion of dietary shifts.