Novel value chain upgrading strategy for valorization of heirloom rice in Philippines
The proof of concept can be used by policymakers to develop strategies for valorizing heirloom rice through place branding, geographic indicators, product differentiation, and promotion of dietary shifts.
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| Format: | Informe técnico |
| Language: | Inglés |
| Published: |
2021
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| Online Access: | https://hdl.handle.net/10568/122391 |
| Summary: | The proof of concept can be used by policymakers to develop strategies for valorizing heirloom rice through place branding, geographic indicators, product differentiation, and promotion of dietary shifts. |
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