Novel value chain upgrading strategy for valorization of heirloom rice in Philippines

The proof of concept can be used by policymakers to develop strategies for valorizing heirloom rice through place branding, geographic indicators, product differentiation, and promotion of dietary shifts.

Detalles Bibliográficos
Autor principal: CGIAR Research Program on Rice
Formato: Informe técnico
Lenguaje:Inglés
Publicado: 2021
Materias:
Acceso en línea:https://hdl.handle.net/10568/122391
Descripción
Sumario:The proof of concept can be used by policymakers to develop strategies for valorizing heirloom rice through place branding, geographic indicators, product differentiation, and promotion of dietary shifts.