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"Let it rain" game led to 25,312 successful players and new sign up's to iShamba: Farmer information service in Kenya

The game developed in collaboration between CIAT, the Mediae development communications firm, iShamba (the digital advisory service linked to the popular "Shamba Shape Up" television program) and the game developer Usiku saw 25,312 people play the Let it rain game and subsequently sign up to the iSh...

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Main Author: CGIAR Platform for Big Data in Agriculture
Format: Case Study
Language:Inglés
Published: 2020
Subjects:
livestock
crops
development
rain
prices
collaboration
information
weather
market prices
farmers
digital
programmes
case studies
agrifood systems
rural development
Online Access:https://hdl.handle.net/10568/121574
Summary:The game developed in collaboration between CIAT, the Mediae development communications firm, iShamba (the digital advisory service linked to the popular "Shamba Shape Up" television program) and the game developer Usiku saw 25,312 people play the Let it rain game and subsequently sign up to the iShamba farmer mobile service to receive weekly information on selected crops and livestock, weather and market prices.

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