Consumer preferences for safe pork products in rural Kenya

Food-safety is classified as a basic human right and is therefore controlled and regulated by governments. Some governments however, due to resource constraints and the diverse nature of the food in their countries, fail to enforce appropriate legislation. To remedy such situations, studies have...

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Autores principales: Gichuyia, Cianjo M., Mtimet, Nadhem, Akaichi, Faical, Onono, Joshua O., Fèvre, Eric M., Thomas, Lian F.
Formato: Resumen
Lenguaje:Inglés
Publicado: 2021
Materias:
Acceso en línea:https://hdl.handle.net/10568/121024
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author Gichuyia, Cianjo M.
Mtimet, Nadhem
Akaichi, Faical
Onono, Joshua O.
Fèvre, Eric M.
Thomas, Lian F.
author_browse Akaichi, Faical
Fèvre, Eric M.
Gichuyia, Cianjo M.
Mtimet, Nadhem
Onono, Joshua O.
Thomas, Lian F.
author_facet Gichuyia, Cianjo M.
Mtimet, Nadhem
Akaichi, Faical
Onono, Joshua O.
Fèvre, Eric M.
Thomas, Lian F.
author_sort Gichuyia, Cianjo M.
collection Repository of Agricultural Research Outputs (CGSpace)
description Food-safety is classified as a basic human right and is therefore controlled and regulated by governments. Some governments however, due to resource constraints and the diverse nature of the food in their countries, fail to enforce appropriate legislation. To remedy such situations, studies have suggested alternatives to government intervention which leverage market incentives to achieve greater efficiency in food safety management. These incentives are largely determined by consumers preference and their willingness to pay for safer food. Rural pork value chains in Kenya are mostly low input systems with several public health inadequacies which pose a threat to the health of consumers as well as other livelihood systems dependent on pork production. This is a common characteristic of livestock production in developing countries where smallholder production and informal marketing systems are quite dominant. This study analyses the preferences and willingness to pay for safe and high quality pork products by consumers in such a system. Results indicate that consumers in Kenya state a preference for safer pork products and a willingness to pay more for them. These highlight a potential opportunity to exploit market based incentives such as a ‘safe pork’ premium to encourage a certain degree of self-regulation of meat value chains. Additionally, investing in increasing consumer awareness about food safety issues should be considered in order to generate an effective market demand especially in rural areas with relatively lower literacy levels.
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spelling CGSpace1210242025-11-04T16:27:27Z Consumer preferences for safe pork products in rural Kenya Gichuyia, Cianjo M. Mtimet, Nadhem Akaichi, Faical Onono, Joshua O. Fèvre, Eric M. Thomas, Lian F. food safety animal products swine Food-safety is classified as a basic human right and is therefore controlled and regulated by governments. Some governments however, due to resource constraints and the diverse nature of the food in their countries, fail to enforce appropriate legislation. To remedy such situations, studies have suggested alternatives to government intervention which leverage market incentives to achieve greater efficiency in food safety management. These incentives are largely determined by consumers preference and their willingness to pay for safer food. Rural pork value chains in Kenya are mostly low input systems with several public health inadequacies which pose a threat to the health of consumers as well as other livelihood systems dependent on pork production. This is a common characteristic of livestock production in developing countries where smallholder production and informal marketing systems are quite dominant. This study analyses the preferences and willingness to pay for safe and high quality pork products by consumers in such a system. Results indicate that consumers in Kenya state a preference for safer pork products and a willingness to pay more for them. These highlight a potential opportunity to exploit market based incentives such as a ‘safe pork’ premium to encourage a certain degree of self-regulation of meat value chains. Additionally, investing in increasing consumer awareness about food safety issues should be considered in order to generate an effective market demand especially in rural areas with relatively lower literacy levels. 2021-09-15 2022-08-31T08:19:22Z 2022-08-31T08:19:22Z Abstract https://hdl.handle.net/10568/121024 en Limited Access application/pdf Gichuyia, C., Mtimet, N., Akaichi, F., Onono, J., Fèvre, E. and Thomas, L. 2021. Consumer preferences for safe pork products in rural Kenya. Paper prepared for Tropentag 2021 - Towards shifting paradigms in agriculture for a healthy and sustainable future, 15-17 September 2021.
spellingShingle food safety
animal products
swine
Gichuyia, Cianjo M.
Mtimet, Nadhem
Akaichi, Faical
Onono, Joshua O.
Fèvre, Eric M.
Thomas, Lian F.
Consumer preferences for safe pork products in rural Kenya
title Consumer preferences for safe pork products in rural Kenya
title_full Consumer preferences for safe pork products in rural Kenya
title_fullStr Consumer preferences for safe pork products in rural Kenya
title_full_unstemmed Consumer preferences for safe pork products in rural Kenya
title_short Consumer preferences for safe pork products in rural Kenya
title_sort consumer preferences for safe pork products in rural kenya
topic food safety
animal products
swine
url https://hdl.handle.net/10568/121024
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