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Reducing Wild Meat Sales and Promoting Local Food Security: Lessons Learnt from a Behavior Change Campaign in Yangambi, Democratic Republic of Congo

Marketing strategies to promote behavioral change are increasingly used to reduce the unsustainable use of wild meat. One of the mayor keys for success of behavior change campaigns lies in the choice of the channel for communication and the messaging. In this research, we present a behavioral change...

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Main Authors: Vliet, N. van, Gonzalez, A., Nyumu, J., Muhindo, J., Paemelaere, E.A.D., Cerutti, P.O., Nasi, R.
Format: Journal Article
Language:Inglés
Published: Universidade Estadual da Paraiba/Universidade Federal Rural de Pernambuco (Ethnobiology and Conservation) 2022
Subjects:
wildlife
game meat
food consumption
campaign
behavioral change
anthropology
ecology
Online Access:https://hdl.handle.net/10568/120170

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