Reducing Wild Meat Sales and Promoting Local Food Security: Lessons Learnt from a Behavior Change Campaign in Yangambi, Democratic Republic of Congo
Marketing strategies to promote behavioral change are increasingly used to reduce the unsustainable use of wild meat. One of the mayor keys for success of behavior change campaigns lies in the choice of the channel for communication and the messaging. In this research, we present a behavioral change...
| Autores principales: | , , , , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Universidade Estadual da Paraiba/Universidade Federal Rural de Pernambuco (Ethnobiology and Conservation)
2022
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/120170 |
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