Gaging consumer demand and preference for peeled, packaged, and labeled cooking bananas in Uganda
Cooking banana is widely grown and consumed the world over due to its distinct aroma and taste. It also forms the economic lifeline for many countries. However, the fruit is highly perishable owing to its high-water content, disease susceptibility and quick ripening after harvest. This results in si...
| Autores principales: | , , , , |
|---|---|
| Formato: | Artículo preliminar |
| Lenguaje: | Inglés |
| Publicado: |
Bioversity International
2021
|
| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/114533 |
| _version_ | 1855528388859527168 |
|---|---|
| author | Kikulwe, Enoch Mutebi Asindu, Marsy Mulumba, Nasser Mbabazi, Gloria Ajambo, Susan |
| author_browse | Ajambo, Susan Asindu, Marsy Kikulwe, Enoch Mutebi Mbabazi, Gloria Mulumba, Nasser |
| author_facet | Kikulwe, Enoch Mutebi Asindu, Marsy Mulumba, Nasser Mbabazi, Gloria Ajambo, Susan |
| author_sort | Kikulwe, Enoch Mutebi |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Cooking banana is widely grown and consumed the world over due to its distinct aroma and taste. It also forms the economic lifeline for many countries. However, the fruit is highly perishable owing to its high-water content, disease susceptibility and quick ripening after harvest. This results in significant economic losses across its marketing chain. A breakthrough towards reduction of the bulk of the losses incurred, especially at the retail level, has been achieved through a technological innovation that extends the shelf-life of fresh cooking banana in peeled and packaged form. However, consumer preference and demand for this novel product remains widely unknown. Our study therefore investigated consumer demand and preference for peeled banana products with varied attribute levels in two major banana consuming cities of Uganda—Kampala and Jinja. A Discrete Choice Experiment (DCE) was conducted with 360 banana consumers who were randomly picked using a systematic sampling approach from 8 banana retail markets located within the two sample cities. Principal factor analysis, based on perceptions and attitudes towards peeled banana products, was conducted to segment the respondents into market niches. Then, a latent class model (LCM) was estimated to identify the different segments for peeled banana products and the values they derive from the different products. Lastly willingness to pay (WTP) estimates for the different customer segments for peeled banana products with varied attribute levels was also determined. |
| format | Artículo preliminar |
| id | CGSpace114533 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Bioversity International |
| publisherStr | Bioversity International |
| record_format | dspace |
| spelling | CGSpace1145332025-11-05T11:57:06Z Gaging consumer demand and preference for peeled, packaged, and labeled cooking bananas in Uganda Kikulwe, Enoch Mutebi Asindu, Marsy Mulumba, Nasser Mbabazi, Gloria Ajambo, Susan bananas consumers consumer behaviour markets value added products banano consumidores mercados productos de valor agregado Cooking banana is widely grown and consumed the world over due to its distinct aroma and taste. It also forms the economic lifeline for many countries. However, the fruit is highly perishable owing to its high-water content, disease susceptibility and quick ripening after harvest. This results in significant economic losses across its marketing chain. A breakthrough towards reduction of the bulk of the losses incurred, especially at the retail level, has been achieved through a technological innovation that extends the shelf-life of fresh cooking banana in peeled and packaged form. However, consumer preference and demand for this novel product remains widely unknown. Our study therefore investigated consumer demand and preference for peeled banana products with varied attribute levels in two major banana consuming cities of Uganda—Kampala and Jinja. A Discrete Choice Experiment (DCE) was conducted with 360 banana consumers who were randomly picked using a systematic sampling approach from 8 banana retail markets located within the two sample cities. Principal factor analysis, based on perceptions and attitudes towards peeled banana products, was conducted to segment the respondents into market niches. Then, a latent class model (LCM) was estimated to identify the different segments for peeled banana products and the values they derive from the different products. Lastly willingness to pay (WTP) estimates for the different customer segments for peeled banana products with varied attribute levels was also determined. 2021-08 2021-08-03T13:29:29Z 2021-08-03T13:29:29Z Working Paper https://hdl.handle.net/10568/114533 en Open Access application/pdf Bioversity International Kikulwe, E.M.; Asindu, M.; Mulumba, N.; Mbabazi, G.; Ajambo, S. (2021) Gaging consumer demand and preference for peeled, packaged, and labeled cooking bananas in Uganda. Rome (Italy): Bioversity International. 21 p. |
| spellingShingle | bananas consumers consumer behaviour markets value added products banano consumidores mercados productos de valor agregado Kikulwe, Enoch Mutebi Asindu, Marsy Mulumba, Nasser Mbabazi, Gloria Ajambo, Susan Gaging consumer demand and preference for peeled, packaged, and labeled cooking bananas in Uganda |
| title | Gaging consumer demand and preference for peeled, packaged, and labeled cooking bananas in Uganda |
| title_full | Gaging consumer demand and preference for peeled, packaged, and labeled cooking bananas in Uganda |
| title_fullStr | Gaging consumer demand and preference for peeled, packaged, and labeled cooking bananas in Uganda |
| title_full_unstemmed | Gaging consumer demand and preference for peeled, packaged, and labeled cooking bananas in Uganda |
| title_short | Gaging consumer demand and preference for peeled, packaged, and labeled cooking bananas in Uganda |
| title_sort | gaging consumer demand and preference for peeled packaged and labeled cooking bananas in uganda |
| topic | bananas consumers consumer behaviour markets value added products banano consumidores mercados productos de valor agregado |
| url | https://hdl.handle.net/10568/114533 |
| work_keys_str_mv | AT kikulweenochmutebi gagingconsumerdemandandpreferenceforpeeledpackagedandlabeledcookingbananasinuganda AT asindumarsy gagingconsumerdemandandpreferenceforpeeledpackagedandlabeledcookingbananasinuganda AT mulumbanasser gagingconsumerdemandandpreferenceforpeeledpackagedandlabeledcookingbananasinuganda AT mbabazigloria gagingconsumerdemandandpreferenceforpeeledpackagedandlabeledcookingbananasinuganda AT ajambosusan gagingconsumerdemandandpreferenceforpeeledpackagedandlabeledcookingbananasinuganda |