Tunisian consumers perception and behavior towards organic food products

Organic agriculture production in Tunisia is relatively recent and was mainly oriented to the export market. However, local market demand is growing for such products. The objective of the current study is to assess consumers’ awareness and consumption of organic food products. A survey was implemen...

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Detalles Bibliográficos
Autores principales: Mtimet, Nadhem, Souissi, Asma, Mhamdi, Neama
Formato: Journal Article
Lenguaje:Inglés
Publicado: Bologna University Press 2020
Materias:
Acceso en línea:https://hdl.handle.net/10568/108025
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author Mtimet, Nadhem
Souissi, Asma
Mhamdi, Neama
author_browse Mhamdi, Neama
Mtimet, Nadhem
Souissi, Asma
author_facet Mtimet, Nadhem
Souissi, Asma
Mhamdi, Neama
author_sort Mtimet, Nadhem
collection Repository of Agricultural Research Outputs (CGSpace)
description Organic agriculture production in Tunisia is relatively recent and was mainly oriented to the export market. However, local market demand is growing for such products. The objective of the current study is to assess consumers’ awareness and consumption of organic food products. A survey was implemented and included 250 respondents from the capital city Tunis. We used descriptive statistics, factor and cluster analysis to analyze the data. The results indicated that respondents’ perceptions towards organic food are positive. Four groups of consumers were identified with respondents from the main three groups have good understanding about organic food products characteristics. However, the proportion of consumers who purchase organic food on a regular basis is quite low (16%). Improving availability and access to organic products through the integration in mainstream sales channels and lower price premiums will help narrowing the gap between the intention to purchase organic products and the actual purchase. Nadhem Mtimet, Asma Souissi, Neama Mhamdi
format Journal Article
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language Inglés
publishDate 2020
publishDateRange 2020
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publisher Bologna University Press
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spelling CGSpace1080252023-12-27T19:39:57Z Tunisian consumers perception and behavior towards organic food products Mtimet, Nadhem Souissi, Asma Mhamdi, Neama consumption food safety health Organic agriculture production in Tunisia is relatively recent and was mainly oriented to the export market. However, local market demand is growing for such products. The objective of the current study is to assess consumers’ awareness and consumption of organic food products. A survey was implemented and included 250 respondents from the capital city Tunis. We used descriptive statistics, factor and cluster analysis to analyze the data. The results indicated that respondents’ perceptions towards organic food are positive. Four groups of consumers were identified with respondents from the main three groups have good understanding about organic food products characteristics. However, the proportion of consumers who purchase organic food on a regular basis is quite low (16%). Improving availability and access to organic products through the integration in mainstream sales channels and lower price premiums will help narrowing the gap between the intention to purchase organic products and the actual purchase. Nadhem Mtimet, Asma Souissi, Neama Mhamdi 2020-04-09 2020-04-17T08:14:13Z 2020-04-17T08:14:13Z Journal Article https://hdl.handle.net/10568/108025 en Open Access Bologna University Press Mtimet, N., Souissi, A. and Mhamdi, N. 2020. Tunisian consumers perception and behavior towards organic food products. New Medit 19(1):3–18.
spellingShingle consumption
food safety
health
Mtimet, Nadhem
Souissi, Asma
Mhamdi, Neama
Tunisian consumers perception and behavior towards organic food products
title Tunisian consumers perception and behavior towards organic food products
title_full Tunisian consumers perception and behavior towards organic food products
title_fullStr Tunisian consumers perception and behavior towards organic food products
title_full_unstemmed Tunisian consumers perception and behavior towards organic food products
title_short Tunisian consumers perception and behavior towards organic food products
title_sort tunisian consumers perception and behavior towards organic food products
topic consumption
food safety
health
url https://hdl.handle.net/10568/108025
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