Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda
The concept of precooked beans was introduced in Rwanda in 2009, to counteract the disadvantage of too much energy and time consumption associated with dry beans preparation. However, their adoption has been dismal and little is known on the possible causes of this. Therefore, the purpose of this pa...
| Autores principales: | , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Uniwersytet Przyrodniczy w Poznaniu
2019
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/106602 |
| _version_ | 1855513244171501568 |
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| author | Mukamugema, Alice Mshenga, Patience Mlongo Birachi, Eliud Abucheli |
| author_browse | Birachi, Eliud Abucheli Mshenga, Patience Mlongo Mukamugema, Alice |
| author_facet | Mukamugema, Alice Mshenga, Patience Mlongo Birachi, Eliud Abucheli |
| author_sort | Mukamugema, Alice |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The concept of precooked beans was introduced in Rwanda in 2009, to counteract the disadvantage of too much energy and time consumption associated with dry beans preparation. However, their adoption has been dismal and little is known on the possible causes of this. Therefore, the purpose of this paper is to identify constraints impeding the adoption of precooked beans among secondary boarding schools in Rwanda. A multistage sampling procedure was used to interview 64 caterers of secondary boarding schools. Descriptive statistics were used to analyze constraints hindering the adoption of precooked beans among schools. Also, logistic regression was used to analyze factors influencing the willingness to adopt precooked beans in schools. The results showed 7 major
constraints encountered by secondary boarding schools in adopting precooked beans and 5 factors statistically influencing the willingness of schools to adopt precooked beans. The study concluded that the lack of sufficient information, higher price, unavailability, distrust in sustainability claims, lower
nutritional value, inconvenient packaging and inadequate storage are the major barriers to adoption of precooked beans in schools. Therefore, this study recommends producers of precooked beans to consider the abovementioned barriers in setting their marketing strategy to enhance the consumption
of precooked beans among schools. |
| format | Journal Article |
| id | CGSpace106602 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | Uniwersytet Przyrodniczy w Poznaniu |
| publisherStr | Uniwersytet Przyrodniczy w Poznaniu |
| record_format | dspace |
| spelling | CGSpace1066022025-12-08T10:29:22Z Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda Mukamugema, Alice Mshenga, Patience Mlongo Birachi, Eliud Abucheli rwanda beans adoption schools innovation adoption new productos The concept of precooked beans was introduced in Rwanda in 2009, to counteract the disadvantage of too much energy and time consumption associated with dry beans preparation. However, their adoption has been dismal and little is known on the possible causes of this. Therefore, the purpose of this paper is to identify constraints impeding the adoption of precooked beans among secondary boarding schools in Rwanda. A multistage sampling procedure was used to interview 64 caterers of secondary boarding schools. Descriptive statistics were used to analyze constraints hindering the adoption of precooked beans among schools. Also, logistic regression was used to analyze factors influencing the willingness to adopt precooked beans in schools. The results showed 7 major constraints encountered by secondary boarding schools in adopting precooked beans and 5 factors statistically influencing the willingness of schools to adopt precooked beans. The study concluded that the lack of sufficient information, higher price, unavailability, distrust in sustainability claims, lower nutritional value, inconvenient packaging and inadequate storage are the major barriers to adoption of precooked beans in schools. Therefore, this study recommends producers of precooked beans to consider the abovementioned barriers in setting their marketing strategy to enhance the consumption of precooked beans among schools. 2019 2020-01-16T17:25:40Z 2020-01-16T17:25:40Z Journal Article https://hdl.handle.net/10568/106602 en Open Access Uniwersytet Przyrodniczy w Poznaniu Mukamugema, Alice ; Mshenga, Patience Mlongo & Birachi, Eliud Abucheli. (2019). Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda. Journal of Agribusiness and Rural Development. 52(2): 139-146. |
| spellingShingle | rwanda beans adoption schools innovation adoption new productos Mukamugema, Alice Mshenga, Patience Mlongo Birachi, Eliud Abucheli Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda |
| title | Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda |
| title_full | Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda |
| title_fullStr | Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda |
| title_full_unstemmed | Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda |
| title_short | Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda |
| title_sort | barriers to institutional adoption of new products innovation a case of precooked beans among schools in rwanda |
| topic | rwanda beans adoption schools innovation adoption new productos |
| url | https://hdl.handle.net/10568/106602 |
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