Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums

To promote the adoption of more sustainable cattle production systems in Colombia (mainly silvopastoral systems with improved forages), some sector stakeholders have proposed the development of differentiated, higher value beef products. However, there have been no rigorous estimations of local mark...

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Autores principales: Charry, Andrés, Narjes, Manuel Ernesto, Enciso, Karen, Peters, Michael, Burkart, Stefan
Formato: Journal Article
Lenguaje:Inglés
Publicado: Springer 2019
Materias:
Acceso en línea:https://hdl.handle.net/10568/106211
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author Charry, Andrés
Narjes, Manuel Ernesto
Enciso, Karen
Peters, Michael
Burkart, Stefan
author_browse Burkart, Stefan
Charry, Andrés
Enciso, Karen
Narjes, Manuel Ernesto
Peters, Michael
author_facet Charry, Andrés
Narjes, Manuel Ernesto
Enciso, Karen
Peters, Michael
Burkart, Stefan
author_sort Charry, Andrés
collection Repository of Agricultural Research Outputs (CGSpace)
description To promote the adoption of more sustainable cattle production systems in Colombia (mainly silvopastoral systems with improved forages), some sector stakeholders have proposed the development of differentiated, higher value beef products. However, there have been no rigorous estimations of local market potential and consumer preferences for these hypothetical products yet. On the other hand, while there are clear efforts concerning the environmental impacts of cattle production, its animal welfare implications have taken a secondary place. This research attempts to evaluate the consumer’s response to both the environmental and animal welfare aspects of more sustainable food systems by (i) determining the characteristics of a consumer segment for sustainably produced beef using contingent valuation methods and (ii) estimating the marginal willingness to pay (MWTP) for animal welfare compliance and the environmental benefits derived from sustainable intensification within the identified consumer segment, employing a Discrete Choice Experiment (DCE). In addition, the study estimates the effect of information on consumer’s MWTP for environmentally friendlier beef. Results show that consumers within the identified segment are willing to pay on average 40.2% more for beef certified with both animal welfare and eco-friendly standards, with an increase of nearly 10% after being provided with information of the sector’s environmental impacts. These findings support some of the current climate change mitigation strategies in the national cattle industry while highlighting relevant opportunities and trade-offs in the context of a developing country.
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spelling CGSpace1062112025-03-13T09:45:19Z Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums Charry, Andrés Narjes, Manuel Ernesto Enciso, Karen Peters, Michael Burkart, Stefan feed crops sustainable agriculture colombia production cattle livestock silvopastoral systems animal welfare bienestar animal To promote the adoption of more sustainable cattle production systems in Colombia (mainly silvopastoral systems with improved forages), some sector stakeholders have proposed the development of differentiated, higher value beef products. However, there have been no rigorous estimations of local market potential and consumer preferences for these hypothetical products yet. On the other hand, while there are clear efforts concerning the environmental impacts of cattle production, its animal welfare implications have taken a secondary place. This research attempts to evaluate the consumer’s response to both the environmental and animal welfare aspects of more sustainable food systems by (i) determining the characteristics of a consumer segment for sustainably produced beef using contingent valuation methods and (ii) estimating the marginal willingness to pay (MWTP) for animal welfare compliance and the environmental benefits derived from sustainable intensification within the identified consumer segment, employing a Discrete Choice Experiment (DCE). In addition, the study estimates the effect of information on consumer’s MWTP for environmentally friendlier beef. Results show that consumers within the identified segment are willing to pay on average 40.2% more for beef certified with both animal welfare and eco-friendly standards, with an increase of nearly 10% after being provided with information of the sector’s environmental impacts. These findings support some of the current climate change mitigation strategies in the national cattle industry while highlighting relevant opportunities and trade-offs in the context of a developing country. 2019-12 2019-12-17T15:32:14Z 2019-12-17T15:32:14Z Journal Article https://hdl.handle.net/10568/106211 en Open Access Springer Charry, Andrés; Narjes, Manuel; Enciso, Karen; Peters, Michael & Burkart, Stefan (2019). Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums. Agricultural and Food Economics, 7:22
spellingShingle feed crops
sustainable agriculture
colombia
production
cattle
livestock
silvopastoral systems
animal welfare
bienestar animal
Charry, Andrés
Narjes, Manuel Ernesto
Enciso, Karen
Peters, Michael
Burkart, Stefan
Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums
title Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums
title_full Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums
title_fullStr Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums
title_full_unstemmed Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums
title_short Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums
title_sort sustainable intensification of beef production in colombia chances for product differentiation and price premiums
topic feed crops
sustainable agriculture
colombia
production
cattle
livestock
silvopastoral systems
animal welfare
bienestar animal
url https://hdl.handle.net/10568/106211
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AT narjesmanuelernesto sustainableintensificationofbeefproductionincolombiachancesforproductdifferentiationandpricepremiums
AT encisokaren sustainableintensificationofbeefproductionincolombiachancesforproductdifferentiationandpricepremiums
AT petersmichael sustainableintensificationofbeefproductionincolombiachancesforproductdifferentiationandpricepremiums
AT burkartstefan sustainableintensificationofbeefproductionincolombiachancesforproductdifferentiationandpricepremiums