Are consumers at the base of the pyramid willing to pay for nutritious foods?

Base of the Pyramid (BoP) consumers living in the urban informal settlements of developing countries spend over 60% of their income on food, yet malnutrition and micronutrient deficiency remain widespread among these populations, pointing to the inadequacy of the foods they consume in terms of quali...

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Bibliographic Details
Main Authors: Chege, Christine G. Kiria, Sibiko, Kenneth W., Wanyama, Rosina, Jager, Matthias, Birachi, Eliud Abucheli
Format: Journal Article
Language:Inglés
Published: Elsevier 2019
Subjects:
Online Access:https://hdl.handle.net/10568/102492

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