Exploring retailer marketing strategies for value added bean products in Kenya
Unlike many other Sub-Saharan African countries, for many years Kenya had comparative advantages in the manufacturing of processed bean products. However, for new competitors intending to join the bean processing industry, little is known about marketing strategies for value added bean products. Usi...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Brill
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/102095 |
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