Mervärden inom svensk nötköttsproduktion : kommunikation och drivkrafter
Today a lot of consumer and media interest lie in food production. Food is something every one of us has a relationship to hence foodstuff and their making is a topic of current interest. Cattle’s rearing is one of many factors that have begun to play a bigger role when consumers are selecting beef...
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| Format: | H2 |
| Language: | Swedish Inglés |
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SLU/Dept. of Animal Nutrition and Management (until 231231)
2010
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| Summary: | Today a lot of consumer and media interest lie in food production. Food is something every
one of us has a relationship to hence foodstuff and their making is a topic of current interest.
Cattle’s rearing is one of many factors that have begun to play a bigger role when consumers
are selecting beef from the shops’ meat counters. This may well be a result of product
diversification and greater investments towards marketing. Many cattle rearers consider
several grounds for added values being linked to their products and consumers are becoming
more aware of these primary sector related added values. Grounds for added values can be
communicated in various ways and doubtless they are perceived on equally many ways given
that the feeling of an added value is highly personal.
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