The practice of blogging
The textile industry is the second largest polluter in the world after the oil industry. It is also the fastest growing export industry in Sweden. In Sweden therefore public opinion puts high pressure on the industry to become greener. Green consumption, e.g. buying less and choosing clothes susta...
| Autor principal: | |
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| Formato: | Second cycle, A2E |
| Lenguaje: | sueco Inglés |
| Publicado: |
2016
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| Acceso en línea: | https://stud.epsilon.slu.se/9209/ |
| _version_ | 1855571480001118208 |
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| author | Naess, Camilla |
| author_browse | Naess, Camilla |
| author_facet | Naess, Camilla |
| author_sort | Naess, Camilla |
| collection | Epsilon Archive for Student Projects |
| description | The textile industry is the second largest polluter in the world after the oil industry. It is also the
fastest growing export industry in Sweden. In Sweden therefore public opinion puts high pressure on
the industry to become greener. Green consumption, e.g. buying less and choosing clothes sustainably
produced, is put forward in popular discourse as a way to change the industry from so-called fast to
slow fashion. However, green consumption is seldom straightforward and finding slow fashion and
evaluating a product’s ecological footprint requires time, energy and mind work from consumers.
Therefore consumers turn to for example fashion blogs for guidance since blogs offers advice and
guidance in this complex arena. In this paper I focus on how Swedish fashion blogs construct ideas of
slow and sustainable consumption and propose practices contributing to sustainability. Drawing on
the theoretical framework of practice theory, I operationalize these blogs as intermediaries, translating
a complex market for consumers. Through a textual analysis of self-identified slow fashion and
sustainable fashion blogs I investigate the construction of ideas of slow fashion and sustainable
consumption, and explore if and how the blogs propose consumers to put such ideas into practice. The
result suggests that technology enables construction of ideas about slow fashion and sustainable
consumption within the framework of blogging, where fashion is presented in a way where it is
associated with more sustainable values. These ideas are presented to serve consumer as a source of
inspiration for change of unsustainable habits with a hope of leading to more sustainable fashion
practices. |
| format | Second cycle, A2E |
| id | RepoSLU9209 |
| institution | Swedish University of Agricultural Sciences |
| language | Swedish Inglés |
| publishDate | 2016 |
| publishDateSort | 2016 |
| record_format | eprints |
| spelling | RepoSLU92092016-07-06T11:45:51Z https://stud.epsilon.slu.se/9209/ The practice of blogging Naess, Camilla Landscape architecture The textile industry is the second largest polluter in the world after the oil industry. It is also the fastest growing export industry in Sweden. In Sweden therefore public opinion puts high pressure on the industry to become greener. Green consumption, e.g. buying less and choosing clothes sustainably produced, is put forward in popular discourse as a way to change the industry from so-called fast to slow fashion. However, green consumption is seldom straightforward and finding slow fashion and evaluating a product’s ecological footprint requires time, energy and mind work from consumers. Therefore consumers turn to for example fashion blogs for guidance since blogs offers advice and guidance in this complex arena. In this paper I focus on how Swedish fashion blogs construct ideas of slow and sustainable consumption and propose practices contributing to sustainability. Drawing on the theoretical framework of practice theory, I operationalize these blogs as intermediaries, translating a complex market for consumers. Through a textual analysis of self-identified slow fashion and sustainable fashion blogs I investigate the construction of ideas of slow fashion and sustainable consumption, and explore if and how the blogs propose consumers to put such ideas into practice. The result suggests that technology enables construction of ideas about slow fashion and sustainable consumption within the framework of blogging, where fashion is presented in a way where it is associated with more sustainable values. These ideas are presented to serve consumer as a source of inspiration for change of unsustainable habits with a hope of leading to more sustainable fashion practices. 2016-06-17 Second cycle, A2E NonPeerReviewed application/pdf sv https://stud.epsilon.slu.se/9209/1/naess_c_160617.pdf Naess, Camilla, 2016. The practice of blogging : slow fashion and sustainable consumption. Second cycle, A2E. Uppsala: (NL, NJ) > Dept. of Urban and Rural Development (LTJ, LTV) > Dept. of Urban and Rural Development <https://stud.epsilon.slu.se/view/divisions/OID-595.html> urn:nbn:se:slu:epsilon-s-5525 eng |
| spellingShingle | Landscape architecture Naess, Camilla The practice of blogging |
| title | The practice of blogging |
| title_full | The practice of blogging |
| title_fullStr | The practice of blogging |
| title_full_unstemmed | The practice of blogging |
| title_short | The practice of blogging |
| title_sort | practice of blogging |
| topic | Landscape architecture |
| url | https://stud.epsilon.slu.se/9209/ https://stud.epsilon.slu.se/9209/ |