Enabling behaviour change : community-based social marketing strategy in Malmö

Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to...

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Detalles Bibliográficos
Autor principal: Vlasov, Maxim
Formato: H2
Lenguaje:Inglés
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Publicado: SLU/Dept. of Economics 2015
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