The use of country of origin information in marketing communications strategies used by South African wine exporting companies in foreign markets
The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by provi...
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| Format: | H2 |
| Language: | Inglés |
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SLU/Dept. of Economics
2015
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