Country of origin - consumers’perception at the point of purchase of meat : a means-end chain analysis
Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). This is the case despite of the fact that consumers fr...
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| Format: | H3 |
| Language: | Inglés Swedish |
| Published: |
SLU/Dept. of Economics
2013
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