Communicating criteria
In the light of the criticism from the Swedish Consumers’ Association towards the actions of modern fund managers on the Swedish Sustainable and Responsible Investment (SRI) market, discussions of change has increased. The reasons underlying a change and communication process are scarcely focused o...
| Autor principal: | |
|---|---|
| Formato: | H3 |
| Lenguaje: | Inglés sueco |
| Publicado: |
SLU/Dept. of Economics
2013
|
| Materias: |
| Sumario: | In the light of the criticism from the Swedish Consumers’ Association towards the actions of modern fund managers on the Swedish Sustainable and Responsible Investment (SRI)
market, discussions of change has increased. The reasons underlying a change and communication process are scarcely focused on. Thus, grounded on theories in the fields of
Critical Management Studies (CSR), Corporate Social Responsibility (CSR), change and communication, this study analyses how a change of implementing revised SRI
communication is carried out at Handelsbanken Asset Management, existing motives for the change in communication, and how key actors can affect the process. A participant observation and in-depth interviews were carried out enfolding a discussion that contributed
with a critical analysis and discussion, concluding external motives to be dominant and that key actors of the change process are influential to a various extent. The findings of this study have provided an increased understanding of how a bank’s asset management function
work with and communicate SRI issues. The study has also provided with some critical discussions concerning change- and communication processes, which can act as
springboard for future research. |
|---|